Power 100 Next Generation: The full list 1-30
13 Nov 2012 | by Rachel Barnes
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.
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Who will win the tablet ad wars this Christmas?
15 Nov 2012
In the ultra-competitive tablet market, the effectiveness of the ads could be key. Matthew Chapman assesses the contenders.
AIS scoops Vodafone loyalty marketing brief
27 Sep 2012 | by Sara Kimberley
Archibald Ingall Stretton has landed Vodafone's loyalty marketing business as the brand looks to launch a burst of activity ahead of Christmas.
O2 partners with Nike to unveil Priority Sports loyalty drive
03 Jul 2012 | by Sarah Shearman
O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to give its customers exclusive access to the sportswear brand's products and services.
Founder Mark Cridge to exit Glue and Aegis Isobar network
29 Jun 2012 | by Sarah Shearman
Mark Cridge, the global managing director of Aegis Media's Isobar network and founder of Glue, has decided not to return to the business following a six-month sabbatical.
We'll Call You: Microsoft
27 Jun 2012
The launch of the manufacturer's Surface tablet left Mole unable to decide whether we should splash out on an Apple iPad or wait for Microsoft's latest offering.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective social object.
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
Everything Everywhere calls direct roster review
09 Feb 2012 | by Matthew Chapman
Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below-the-line creative roster on notice.
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