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Phones4U has termed its victory against hundreds of complaints about its horror-themed ad "a triumph" of "creative" and "impactful advertising".
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
BT has entered the "patent wars" fray by launching legal action against Google in the US over copyright infringement, centring on a raft of the internet giant's products, such as its mobile operating system Android.
Norwegian technology company Kezzler has called in MHP Communications to raise its UK and international profile.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Technology products are dominating the list of the top 10 best-selling toys this Christmas, according to the latest figures from market research firm NPD.
As another year draws to a close, PRWeek takes a look back at the biggest comms stories of 2011 and awards Golden Baubles to those who provided some light relief. Kate Magee reports.
Campaign: The Race to Unbox; Sony Ericsson Xperia Play Client: 3 Mobile PR team: Citizen Brando Timescale: 23 March Budget: 7,200 When Sony Ericsson launched phone Xperia Play, 3 Mobile was given the first ten phones to come off the production line. The mobile phone network asked Brando...
A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.
