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Microsoft-Yahoo! tie-in will cut online ad costs, Sorrell says

LONDON - The merger between Microsoft and Yahoo! could spell the end of high online ad costs and trouble for the rival company Google, according to Sir Martin Sorrell.

Nintendo hit by declining Wii sales

LONDON - Nintendo, the video gaming company, has announced that it expects annual profits to fall for the first time in four years, as sales of its Wii console decline.

And in the real world... British Gas, Nintendo, Volkswagen and more

LONDON - Today's round-up of the biggest business stories.

Transport for London launches iPhone app

LONDON - Transport for London has licensed the launch of an iPhone app to help consumers using the London Underground.

Barclaycard 'waterslide' becomes most popular branded iPhone app

LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has become the most popular free branded advertising game in the history of the iTunes app store.

Microsoft head of comms Simon Sproule leaves after only five months

British PR man Simon Sproule is leaving the tech giant Microsoft after only five months at the helm of corporate comms.

Microsoft and Yahoo! take on Google with search deal

LONDON - Microsoft and Yahoo! have announced a ten-year revenue-share search pact that will create what they hope will be a more credible search competitor to Google.

Mobile internet network operator Truphone enlists Hill & Knowlton

Hill & Knowlton has been brought in by mobile internet network operator Truphone to boost the firm's profile.

Apple ad dodges ASA ban

LONDON - A TV ad demonstrating applications for the Apple iPhone has escaped a ban by the Advertising Standards Authority.

And in the real world... Orange, AOL, Virgin Galactic and more

LONDON - Today's round-up of the biggest business stories.

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