HP calls pan-Euro ad pitch
09 Dec 2008 | by Kate Nettleton
LONDON - Hewlett-Packard has called a review of its pan-European personal services advertising account, currently held by McCann Erickson.
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Fight for £1m Orange brief
10 Dec 2008 | by Chloe Markowicz
Mobile phone firm Orange is reviewing its PR strategy in what is believed to be an attempt to improve efficiency and cut costs.
Ricoh hires Curious Digital for pan-European brief
09 Dec 2008 | by Jacquie Bowser
LONDON - Office equipment manufacturer Ricoh has appointed Curious Digital as strategic online partner to boost its online presence across EMEA.
The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice for the middle classes after - by its own admission - losing its way, fixating on its competition rather than its customers. But while even affluent consumers accepted its reassuring slogan 'Every little helps',...
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Redundancies at Bite
08 Dec 2008 | by Chloe Markowicz
Bite Communications has said it will make an unspecified number of redundancies in response to the credit crunch.
Yell restructures marketing department
05 Dec 2008 | by Fiona Ramsay
LONDON - Yell has insisted that chief marketing officer Helen Stevenson's role is to remain in place despite a round of redundancies affecting colleagues including head of marketing communications John Hayward.
LG sponsors London's New Year's fireworks
05 Dec 2008 | by Miranda Fitzgerald
LONDON - LG Electronics is sponsoring London's 2008 New Year's Eve fireworks display to be aired on BBC One.
Chameleon names boss
05 Dec 2008 | by Chloe Markowicz
Consumer and technology agency Chameleon PR has hired Steve Loynes as head of its b2b technology practice in London.
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