Albion creates digital banners for Skype Christmas push
23 Dec 2008 | by Hadassah Nymark
LONDON - Albion is urging people to stay in touch this Christmas with a new online banner for Skype.
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LG leverages sponsorship of London's New Year's Eve fireworks
29 Dec 2008 | by Staff
LONDON - LG Electronics will project video messages from Boris Johnson and international celebrities onto the Shell Building as part of its sponsorship of London's 2008 New Year's Eve fireworks display.
Paramount promotes Watchmen film in social gaming community PlayStation Home
19 Dec 2008 | by Fiona Ramsay
LONDON - Paramount Pictures International and Sony Computing Entertainment Europe have teamed up to launch a film campaign within PlayStation Home, the new social gaming community.
Google study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.
Motorola launches £1,400 mobile phone despite credit crunch
18 Dec 2008 | by Fiona Ramsay
LONDON - Motorola is running a £2m print, outdoor and online campaign for its £1,400 Aura mobile phone.
Online agency launches virtual mall
16 Dec 2008 | by Chloe Markowicz
Onlinefire been hired to launch MyMall, a virtual shopping mall that uses 3D graphics to simulate an actual shopping centre.
Campaign's top 10 celebrity ads of 2008
12 Dec 2008 | by Staff
LONDON - Campaign magazine unveils its list of the best celebrity ads from 2008.
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
Agencies vie for Microsoft
10 Dec 2008 | by Chloe Markowicz
Hill & Knowlton and 3 Monkeys Communications are fighting it out for a major retainer with Microsoft.
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