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News Analysis: Can 'living the brand' help in a pitch?

31 Jan 2007 | by Alex Black

Wildfire PR last week bagged a tech brief in a pitch conducted via the client's online 'meeting service'. Six agency PROs tell Alex Black how they have put a client's product at the centre of a pitch - with mixed results.

Taylor Herring launches digital arm with Carr gig

31 Jan 2007 | by Hannah Marriott

Entertainment specialist Taylor Herring PR has established a digital division branded Force10.

IncrediBull to make Openreach engineers 'heroes'

31 Jan 2007 | by Kate Magee

Openreach, the division of BT responsible for local networks, has appointed IncrediBull Ideas to position its engineers as 'people who will go the extra mile for the customer'.

Ericsson selects Nelson Bostock for UK campaign

31 Jan 2007 | by Kate Magee and David Quainton

Nelson Bostock Communications has emerged triumphant from a four-way pitch to promote Ericsson's UK telecoms infrastructure business.

Ogden takes MD seat at Midnight

31 Jan 2007

Midnight Communications director of strategy and planning Sarah Ogden has been promoted to MD.

Firefly secures DLA Piper brief

31 Jan 2007 | by David Quainton

Legal group DLA Piper's Technology, Media and Commercial (TMC) practice has appoin­ted Firefly Communications after a five-way pitch.

SNP in YouTube election drive

31 Jan 2007

The Scottish National Party (SNP) is deploying new-media techniques to engage with disenfranchised non-voters ahead of the Holyrood elections in May.

Nortel Networks readies review of global roster

31 Jan 2007 | by Hannah Marriott

Canadian tech firm Nortel Networks is reviewing its global PR business - worth more than £1m - setting alarm-bells ringing at agencies such as EMEA incumbent Pleon.

Braben to promote Setanta's Premiership coverage

31 Jan 2007 | by Alex Black

Setanta Sports is on the verge of hiring its first retained English PR agency as it gears up to broadcast FA Premiership matches from August.

Sky appoints EHS Brann to £30m direct account

30 Jan 2007 | by by Ed Kemp

LONDON - Sky has hired EHS Brann to handle its direct business, worth an estimated £30m, ahead of a series of customer-retention initiatives intended to help it reach its target of 10m subscribers by 2010.

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