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Niall O'Keefe's ambitious vision of transforming PC World into a futuristic one-stop shop for all computing and entertainment needs is slightly undermined by the strains of Wizzard's 70s festive tune I Wish It Could Be Christmas Every Day being played through the tinny PA system of its flagship Tottenham...
For the second year running, Fallon came within a whisper of being named Creative Agency of the Year. The agency has produced some of the most sensational advertising this year for brands including Asda, Velvet toilet tissue, Sony and Orange.
As businesses focus on good service, one contact centre specialist is ahead of the pack, writes Robert McLuhan.
The contact centre world sometimes seems remote from other disciplines, its highly technical activity catering for routine calls and administration as much as marketing.
CANON - SMILE - EUROPE CREDITS Project: Smile Clients: Gregory Kukolj, marketing manager; Ian Caveney, campaign manager, Canon Europe Brief: Go further than a simple product message to capture the essence of what makes photography fun Creative agency: Cayenne Amsterdam Writer: Edwin Latchford...
CREATIVE - Mark Hunter, executive creative director, Euro RSCG London
LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.
CREATIVE - Paul Silburn, incoming creative partner, Saatchi & Saatchi
CREATIVE - Adrian Holmes, executive creative director, Y&R Europe
WINNER Title: Information Revolution Media agency: Media Planning Group Media director: Niki West Media planners: Dallia Hussein, Martyn Stokes Creative agency: Fallon Creative director: n/a Account planner: n/a Client: Ask.com Brand: Ask.com Marketing director: Sarah Bartlett Media brand...
