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HTW expands planning with Reed appointment

30 Sep 2005 | by by Claire Billings

LONDON – Harrison Troughton Wunderman has appointed EHS Brann's business planning director, David Reed, as its head of planning.

Stream\ expands as workload increases

30 Sep 2005

Stream\ is strengthening its senior team with the appointment of Ben Robinson as its executive content director.

Media: Sony Ericsson to run outdoor campaign

30 Sep 2005

Sony Ericsson is to run an outdoor campaign in bus shelters featuring giant models of mobile phones. The work, planned by Mediaedge:cia and created by JCDecaux Innovate, features models with 19-inch screens to demonstrate the features of the Sony Ericsson W800i Walkman phone.

Media: Strategy Analysis - Virgin Mobile plays live at V Festival

30 Sep 2005

Brand: Virgin Mobile Clients: James Kydd, Nike Siffre, Mike Garvey, Richard Duff-Tytler Brief: Reassert Virgin Mobile's music credentials with the V Festival Target audience: 16- to 34-year-old music lovers Budget: £200,000 AGENCIES Communications planning: Goodstuff Creative: Rainey Kelly Campbell...

BT will 'spin off' openreach ads

28 Sep 2005

BT will have to look beyond roster agencies Abbott Mead Vickers BBDO and St Luke's to handle the advertising for its new openreach division, which will manage the phone network from January.

O2 prepares £8.5m mobile internet service launch

28 Sep 2005 | by Ben Carter

O2 is to invest more than £8.5m in the launch advertising for its i-mode mobile internet service - its biggest campaign since it changed its name from BT Cellnet.

News brief: Warner licenses catalogue

28 Sep 2005

Warner Music Group has licensed its entire music video catalogue to MTV Networks for use on mobile phones. MTV will use it to create bespoke content for deals with UK operators 3, T-Mobile and O2.

News brief: Carphone Warehouse drive

28 Sep 2005

Carphone Warehouse is to launch a multimillion-pound marketing drive to boost mobile phone sales in the run-up to Christmas. The ads, created by Clemmow Hornby Inge, feature an updated version of its Mowbli character and will run across TV, print and radio.

News brief: Nokia sponsors Clotheshow

28 Sep 2005

Nokia is to sponsor the Clotheshow Live 2005 event in support of its fashion collection range of mobile handsets. The brand will have a major presence at the event in December, with a Nokia Fashion Theatre, 'Boyfriend Play Pen' and Nokia store.

Retail news brief: i-movo platform available

28 Sep 2005

i-movo, the mobile marketing firm, has made its secure mobile marketing platform available for use with standard EPOS systems. It means vouchers sent by SMS will be redeemable at checkouts.

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