Direct News: 3 backs TV work with 'sampling'
29 Jun 2005
Mobile phone network 3 is to embark on a summer-long direct marketing drive to promote its brand strapline, 'We like to play'.
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Brand Health Check: The Link
29 Jun 2005
Slumping handset sales have hit the mobile retailer hard, but its performance in the lucrative contract market could offer some respite if it can differentiate itself, writes Ed Kemp.
Media News: BT hands digital business to Zed
29 Jun 2005
BT has moved its digital media business out of i-level into Zed and is preparing to nearly double the budget to £15m.
Microsoft backs GCap downloads
29 Jun 2005
Microsoft has signed a £750,000 deal to sponsor GCap Media's radio music-download service for the next 12 months as it prepares for rapid expansion.
Simpay founders as member exits
29 Jun 2005
Simpay, a joint venture between most of the world's major mobile phone operators intended to enable people to make purchases via their mobiles, has collapsed after the withdrawal of one of the founding members.
News brief: BT to launch business and brand
29 Jun 2005
BT is to launch a business and brand, provisionally called Access Services Division, to give rivals greater access to its network. Branding and livery are being developed for the arm, which under Ofcom proposals must operate separately from BT.
People moves: Bulldog
29 Jun 2005
Andrew Morley has joined broadband and telecoms firm Bulldog in the new role of chief commercial officer. Morely, who joins from BSkyB, will lead the sales, marketing and customer operations teams.
3 backs TV work with summer sampling activity
29 Jun 2005 | by by Staff
LONDON – Mobile phone network 3 is to embark on a summer-long direct marketing drive to promote its brand strapline 'We like to play'.
The Work: New campaigns - UK
24 Jun 2005
ONE TO LOOK OUT FOR - SONY ERICSSON K750 - SONY ERICSSON K750 Project: Sony Ericsson K750 Client: Martin Lundin, online marketing manager, Sony Ericsson Brief: Online advertising campaign and site to promote the new K750 camera phone Creative agency: Dare Digital Writer: James Cooper Art...
The World: San Francisco - Merging Sprint and Nextel select TBWA
24 Jun 2005
The telecoms companies Sprint and Nextel Communications have chosen TBWA\Chiat\Day to handle the launch campaign for their forthcoming merger.
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