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Media: Strategy Analysis - Campaigning against pen and paper

27 May 2005

The World: Beijing - Nokia signs Discovery Networks sponsorship deal

27 May 2005

The mobile phone manufacturer Nokia has signed a multimillion-dollar sponsorship deal with Discovery Networks Asia.

Editorial: Jamster spend helps but the ads may degrade TV

27 May 2005

Even if you've watched television only once in the past month, you won't have failed to notice the current Jamster ringtones campaign. While these ads, for such "lovable" characters as Sweety the chick and the motorbike-riding Crazy Frog, were once solely the preserve of the satellite channels at the...

Agency.com lands Vertu digital brief

27 May 2005

Agency.com has won the digital account for Vertu, the luxury mobile phone handset manufacturer, following a competitive pitch against the incumbent, The Wheel, and two other unnamed agencies.

Media: Channel 4 launches mobile portal

27 May 2005

Channel 4 is launching a mobile portal, mobile.channel4.com, from which viewers will be able to access mobile content from their phone handsets. The portal's launch is timed to coincide with the start of the sixth series of Big Brother and viewers will also be able to access ringtones and logos from...

Thomson Directories agrees NHS Direct insert deal

26 May 2005 | by by Staff

LONDON – NHS Direct is partnering with Thomson Directories to give away its self-help guide to more than 18m homes and businesses.

Vertu to step up digital activity with Agency.com appointment

26 May 2005 | by by Staff

LONDON - Vertu, the Nokia-owned premium mobile phone brand, has appointed Agency.com as its digital agency as it increases its online marketing focus.

Brand Health Check: T-Mobile

25 May 2005

The international network has lost its way as a brand in the UK, and short-term cost-cutting measures won't be enough to return it to health, says Ben Carter. So what must it do?

Editorial: Take up arms for the simple revolution

25 May 2005 | by Craig Smith, editor

The press release read 'Vodafone Simply - a new, easy-to-use mobile phone that concentrates on voice and text'. What it should have said is 'Vodafone launches phone that does less'. That would have struck an emotional chord with the target market. The official version still smacks of a company that...