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Naked Communications has been appointed to handle the communications strategy for the launch of The Lab, a magazine sent directly to subscribers' mobile phones.
BT has invited its roster agencies - St Luke's, Abbott Mead Vickers BBDO and Fallon - to pitch for its £40 million consumer business, held by AMV. It is considering approaching other agencies with the brief.
LONDON - BT has invited its roster agencies -- St Luke's, Abbott Mead Vickers BBDO and Fallon -- to pitch for its £40m consumer business, held by AMV. It is considering approaching other agencies with the brief.
Simpay, a payment scheme that allows purchases through mobile phones, has hired Bristol's Dutton Merrifield to develop its brand ahead of its launch later this year.
London's bid to host the 2012 Olympics Games is gathering pace with the launch of a number of initiatives highlighting the number of days until the International Olympic Committee announces the successful city.
Nokia is set to launch its biggest business-to-business ad campaign to date to target companies entering emerging mobile markets.
Chelsea has ended months of speculation by agreeing a £50m sponsorship with electronics giant Samsung.
LONDON – A television ad for an IBM laptop has been pulled after Apple geeks, notorious for their devotion to all things Apple, mobilised to complain that Big Blue was not the only company to offer 'Klutz proof wireless'.
Nordic brands such as Ikea and Lego have managed to grow to immense size while keeping their values firmly rooted in Scandinavian soil. Campaign profiles eight of the region's top names.
The Swedes have a reputation as liberated types who strip off at the drop of a hat. So why are their ad rules so damn tough? Mark Tungate reports.
