Media News brief: Nokia links with Wallpaper
31 Mar 2005
Nokia is linking with Wallpaper magazine for Wallpaper to go, a mobile phone service offering interior design, fashion and travel advice.
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Mobile marketing: A mobile response
31 Mar 2005 | by Greg Brooks
More of us send text messages than know what the red button on our TV does, so why aren't more brands using mobile to interact?
118 888 unveils plans for £10m relaunch activity
31 Mar 2005 | by Ben Carter
118 888, the directory enquiry service owned by Irish telecoms firm Conduit, is gearing up for a £10m relaunch to win back share from market leaders BT and The Number.
News brief: Orange announces launch of drive
31 Mar 2005
Orange has announced the launch of an 18-month customer-focused drive that will see different initiatives introduced every two months. The first will offer its 9m pre-pay customers £5 worth of free calls and texts each week if they have already spent £10. The activity will be backed by outdoor and print...
O2 marketers at risk as operator prepares job cull
31 Mar 2005 | by Ben Carter
Mobile operator O2's 500-strong marketing department is braced for sweeping job cuts following a change in strategy.
Directory enquiry firm 118 888 unveils plans for £10m relaunch activity
30 Mar 2005 | by by Ben Carter
LONDON - 118 888, the directory enquiry service owned by Irish telecoms firm Conduit, is gearing up for a £10m relaunch to win back share from market leaders BT and The Number.
O2 marketers at risk as operator prepares job cull
30 Mar 2005 | by by Ben Carter
LONDON - Mobile operator O2's 500-strong marketing department is braced for sweeping job cuts following a change in strategy.
Japan: Brand Japan
24 Mar 2005
Sosuke Koyama tracks the way Japan's collective society has influenced Western life and is itself being influenced by its own cross-cultural rebels.
The Work: New Campaigns - The World
24 Mar 2005
BROOKLYN - SUNBED - ITALY Project: Sunbed Client: Alberto Bruno, marketing manager, Perfetti Van Melle Brief: Create awareness that Brooklyn gum is now fresher than ever Creative agency: Bartle Bogle Hegarty, London Writer: Jon Fox Art director: Rik Brown Planner: Alastair Green Media...
The Work: Private View
24 Mar 2005
CREATIVE - Nigel Roberts, joint executive creative director, Abbott Mead Vickers BBDO
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