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As the industry gears up for the endurance test better known as CES (Consumer Electronics Show), the lineup of companies attending is a testament not just to how CES has trumped Comdex as the must-attend tech tradeshow, but also how consumer electronics have become such a dominant, ubiquitous part of...
LAS VEGAS: This week's Consumer Electronics Show (CES) is shaping up to be the biggest to date. The show, which has supplanted Comdex as the king of tech trade shows, has 2,500 companies exhibiting for an expected 130,000 attendees.
WASHINGTON: Protect American Families (PAF), a coalition of consumer, labor, and safety advocacy groups, waged a week-long communications initiative, ending last week, to raise awareness of provisions in the Defense appropriations bill – inserted by Senate Majority Leader Bill Frist – that would extend...
NEW YORK: After a long preparation, Nielsen Media Research is finally going live with a new measurement service, an effort to capture "time-shifted" television viewers who store TV programming in digital video recorders (DVR) for later viewing.
RESTON, VA: Judith Muhlberg has left Sprint Nextel less than six months after joining the telecommunications company as SVP of corporate communications.
DETROIT: As Saturn pursues a design-centered brand "revitalization," the GM division has introduced a media relations campaign using the video iPod to help general- interest publications better visualize its offerings.
CARROLLTON, TX: Motel 6 launched its first ever podcast, titled "Top 6 Reasons to Stay at a Motel during the Holidays," featuring novelist, travel writer and radio raconteur Tom Bodett.
Robert French, a professor at Auburn University, has helped inject the subject of blogs into the curriculum of PR students.
France Telecom has sparked a pre-Christmas scramble among ad agencies by calling a long-anticipated review of its vast pan-European advertising business, centred on its Orange brand.
Carphone Warehouse has acquired rival One.Tel to bolster TalkTalk, its fixed-line telecoms business. The £132m deal will see One.Tel's services rebranded to TalkTalk and promoted through the distribution channels of its former owner, Centrica.
