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The US computer manufacturer Sun Microsystems has put its creative advertising account into review, inviting only San Francisco-based agencies to pitch for the work.
Brand: O2 Client: Tom Sutton Brief: Drive acquisition, reduce churn and promote the new Happy Hour service Target audience: Young socials Budget: £3.5 million AGENCIES Media: ZenithOptimedia, Marie Carey Creative: Vallance Carruthers Coleman Priest Event marketing: village@zenithoptimedia,...
Draft London has won the £10 million direct marketing account for the Post Office. The brief is to support the Post Office's expansion into financial services and telephony. Tullo Marshall Warren and Presky Maves have also been handed assignments.
3 will this week become the first consumer brand to cash in on the so-called 'chav' phenomenon with posters depicting 'chav' characters.
Virgin Mobile is shaking up the lucrative pre-pay mobile phone market with the industry's first discounted call package plans on which credit can be carried forward each month.
O2 is taking on the global handset manufacturers with the £4m launch of Xrange, its first self-branded mobile phone range.
Selfridges has partnered with mobile operator 3 for a video dating scheme, offering single men and women the chance to sell themselves to potential partners in 15-second personal video ads. These will be uploaded to www.endoftheblinddate.com.
Nokia is withdrawing from the mobile content market and refocusing Club Nokia as the umbrella brand for its warranty and guarantee business.
As the big four mobile operators prepare to enter its market, how will the original 3G player react?
