Brand Health Check: Carphone Warehouse
01 Dec 2004
The retailer's profits are on the rise, but it is failing to satisfy customers, and must act now to stave off the threat of the mobile operators' high-street charge. Daniel Rogers reports.
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Retail choice: Apple store, Regent Street
01 Dec 2004 | by Sanjay Nazerali, Managing director, The Depot
Apple doesn't 'think different'; it thinks 'same, but different'.
Sector Insight: Video games - Platform potential
01 Dec 2004
Cheap hardware and a broad range of software have helped video games go mainstream. Jane Bainbridge reports.
Siemens tipped to land Chelsea FC sponsorship deal
30 Nov 2004 | by Ben Carter and Drew Barrand,
LONDON - Siemens Mobile is primed to become the new sponsor of Chelsea Football Club, with a multimillion-pound deal set to be signed in the next few weeks.
CNN offers free mobile news service funded by Xerox
26 Nov 2004 | by Daniel Farey-Jones,
LONDON - CNN has launched the first mobile news service to be entirely supported by an advertiser, with money from Xerox effectively allowing it to be offered to consumers free of subscription charges.
BT plots £100m consolidation
26 Nov 2004 | by Glen Mutel
BT's plan for a holding company agency model threatens independents such as St Luke's and Allmond.
Phones 4U to return to price promotion
26 Nov 2004
WCRS's £15 million Phones 4U campaign is facing the axe as the retailer looks to return to a price-based ad strategy.
Media: O2 signs deal with IPC ignite!
26 Nov 2004
O2 has signed a deal with IPC ignite! to create a 3-D lenticular cover for its weekly music magazine NME. A holographic image will feature on its annual Cool List issue, out this week, while the back cover will carry a full-page lenticular ad promoting one of O2's handsets. The deal was brokered by...
The World: Kuala Lumpur - Executives exit as Euro RSCG loses Maxis
26 Nov 2004
Shirley Foenander, the chief executive, and Simon Beaufort, the head of creative, at Euro RSCG Malaysia and Singapore, have left the agency following the loss of the Maxis account, worth an estimated $21 million.
BT plots £100m consolidation across agency roster
25 Nov 2004 | by Glen Mutel,
LONDON - BT is preparing to ditch its existing agency roster model and will invite holding companies to submit joint tenders for its £100m-plus combined creative, direct marketing and media accounts.
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