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You know how old paper-based media companies are often referred to as 'cut-down trees' businesses? And how Nokia was a hero of the communication technology revolution that prompted such displays of new media cleverness?
LONDON - PlayStation is to continue with its high-profile seasonal ad campaign, despite warnings from retailers that they do not expect to receive sufficient supplies of its slimline PS2 console by Christmas.
CNN has teamed up with Xerox to launch a free mobile-phone news service.
CREATIVE - Steve Henry, creative partner, HHCL/Red Cell Welcome to the cheap-shot shooting gallery. A place where (traditionally) traditional creative directors pretend that every ad comes from a beer brief and where the old "lads' view" of advertising flourishes, just as it does on D Alan Duncan,...
Wieden Kennedy Amsterdam has hired John Norman, a creative director from Goodby Silverstein Partners, as its second executive creative director.
Shame on D AD for not awarding Pencils to some notable campaigns, such as those for Orange and VW, Gerry Moira says.
LONDON - Sony PlayStation is targeting adults with an online TV channel to promote its PS2 console.
LONDON – Ricoh, the office copier-printer firm, has launched its first integrated environmental marketing campaign, which will see customers mailed 'The Resource-full Greener Office Guide'.
Siemens Mobile is primed to become the new sponsor of Chelsea Football Club, with a multimillion-pound deal set to be signed in the next few weeks.
