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Orange drops 'Learn' for value ads

31 Jul 2003 | by Ravi Chandiramani

Orange will attempt to woo consumers with headline-grabbing value offers such as 1p per text message to all networks, backed by a major outdoor marketing campaign dubbed 'Fair'.

STOP PRESS: BT targets families

31 Jul 2003

BT is targeting families to mark its return as a mobile network, as tipped in Marketing last week, with a package called BT Mobile Home Plan.

HP backs National Gallery partnership with new TV ad

29 Jul 2003 | by Jennifer Whitehead,

LONDON - HP will build on its relationship with the National Gallery with a new television advertising campaign that shows how its technology is helping to bring old paintings back to life.

HOTLINE: 3 shortlists agencies for advertising account

25 Jul 2003

3 has shortlisted M C Saatchi, Bartle Bogle Hegarty, Delaney Lund Knox Warren Partners and the incumbent, TBWA\London, for its 30 million advertising account. The review is being overseen by the AAR.

HOTLINE: Perspectives Red Cell wins place on BT roster

25 Jul 2003

Perspectives Red Cell has won a place on the BT roster after winning a business-to-business pitch for its Defence Fixed Telecommunications business. The work will involve creating a brand identity for BT DFTS and work on BT's approach to the market.

ITC upholds viewer complaints about 3 video quality in ad

25 Jul 2003 | by Jeremy Lee

The Independent Television Commission has upheld complaints about TBWA\London's "football" spot for Hutchison 3 following viewer complaints that the video sequences in the ad were of a higher quality than the service was able to achieve.

CLOSE-UP: LIVE ISSUE - VODAFONE AND JORDAN F1. Words could be costly for Vodafone in the High Court, Francesca Newland writes

25 Jul 2003 | by Francesca Newland

It's not easy being David Haines, the global brand director of Vodafone. After all, working out who your real friends are when you control the purse strings of a claimed 1.5 billion global marketing budget is pretty difficult.

BT targets families in return to mobile arena

24 Jul 2003 | by Ravi Chandiramani

BT is putting families at the heart of its re-entry into the mobile phone market, with an aggressive pricing strategy that will offer family members incentives to sign up at preferential rates.

STOP PRESS: The Link teams up with One.Tel

24 Jul 2003

The Link is teaming up with One.Tel to market a fixed-line phone service called Call.Saver. It offers consumers 250 free local and national minutes each month.

3 ad 'misleading' on video quality

24 Jul 2003 | by Colin Grimshaw

The Independent Television Commission (ITC) has banned a 3 ad after viewers complained that the quality of the video calls and messages in the ads bore no resemblance to the real experience.

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