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1. Rocky A spoof of the cult movie Rocky that proclaimed 118 118 as the champion in the fight for the title of best directory service. A brilliant spot that sent the public profile of the runners into orbit. Extremely cheeky to run a "victory" ad so early in the directory enquiries battle, but on...
LONDON - Digital marketing agency Profero is making its first foray into video content with the launch of mobile content production company Inventa Productions, which will stream music programming on the 3 network.
Tele2, the Swedish telecommunications company, is reviewing its UK media account. Zed Media is the incumbent.
Partners Andrews Aldridge has hired the creative team Phil Holbrook and Liam Donnelly from Proximity. The pair have created work for clients including BT, TV Licensing and Persil.
Initiative and Clemmow Hornby Inge have won more new business this year than any other media or creative agency, according to Campaign's new-business league tables for 2003.
Top advertisers nominate the most significant development for their business of the past year and offer their predictions for the year ahead.
The WCRS launch campaign for The Number's directory enquiries service, 118 118, took its target audience by storm and managed to be a media event in its own right.
With Honda's 'cog' and a swathe of 118 118 ads to its name in 2003, there's no doubt Partizan deserves to be brandishing the title of Production Company of the Year.
LONDON - Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new-business performance with its usual creative excellence.
