Leo Burnett declines to repitch in £1.6m Epson review
18 Nov 2003 | by Jennifer Whitehead,
LONDON - Epson, the printer company, is reviewing its £1.6m advertising account, with incumbent Leo Burnett declining to repitch for the work.
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Sony Europe appoints insider Griffiths as brand chief
28 Nov 2003 | by Jennifer Whitehead,
LONDON - Sony Europe has named insider Andrew Griffiths as its new marketing chief for Europe, as the electronics giant focuses on maintaining its role as the 'king of audio and visual'.
Logitech uses field marketing for digital pen push
12 Nov 2003 | by Claire Billings,
LONDON – Logitech is launching a digital pen, the io Pen, which stores up to 40 pages of personal information, with a field marketing activity at PC World outlets.
Starcom wins Sun Microsystems global management role
14 Oct 2003 | by Staff,
NEW YORK - Sun Microsystems has extended its relationship with Starcom Worldwide by naming it as lead partner for its global advertising initiatives.
HP to use The Cure's 'Pictures of You' in $300m ad push
03 Oct 2003 | by Staff,
NEW YORK - HP is using The Cure track 'Pictures of You' in a $300m advertising campaign breaking in the US today and across the globe in November.
NEC Harlequins' sponsorship hits record ninth year
05 Sep 2003 | by Steve Guy,
LONDON - The longest-running premier-status UK sports sponsorship package is set to continue, as NEC extends its relationship with Rugby Union club Harlequins into its ninth year.
Web-based meetings as a strategic communications tool
01 Aug 2003 | by Greg Radner
Companies are now utilizing webcast technology for a variety of business communications needs. Greg Radner, VP of Marketing at CCBN explains.
HP backs National Gallery partnership with new TV ad
29 Jul 2003 | by Jennifer Whitehead,
LONDON - HP will build on its relationship with the National Gallery with a new television advertising campaign that shows how its technology is helping to bring old paintings back to life.
Designing IT for business
08 Jul 2003 | by Jürgen Laartz, Eric Monnoyer, and Alexander Scherdin
When business and computer people put their heads together, they can transform a company's IT architecture. Article from Mckinsey Quaterly.
Polaroid calls global review of advertising account
03 Jul 2003 | by Staff,
NEW YORK - Polaroid looks set to review its global advertising account, currently held by Publicis Groupe agencies, with reports that it has invited several agencies to tender.
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