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LONDON - Digital marketing agency Profero is making its first foray into video content with the launch of mobile content production company Inventa Productions, which will stream music programming on the 3 network.
LONDON - BT's roster agencies are competing to create an overarching strategy that can be used across its entire portfolio of brands. The desire for a unifying approach will result in Clemmow Hornby Inge parting company with BT.
Michael Bungey, the former Cordiant chief executive, has returned to the business as the chairman of Adstream, a hi-tech company that claims to be revolutionising the way ads are distributed.
Gadget geeks in the US are already raving about the Xda II, launched over there as the i-mate Pocket PC Phone last month. You might not be able to watch Premiership football on it, but you can do just about everything else.
Intelligent Finance, the HBOS-owned telephone and internet banking service, has appointed Campbell Doyle Dye to handle its 8 million integrated creative advertising account.
Advanced Micro Devices, the world's second-largest microchip manufacturer after Intel, is to launch an advertising first with an interactive campaign where creative "hijacks" users' internet browsers.
Let's talk about stains. Yours. Your deep down dirrrty grubby soily slimy understains. What's your favourite? In fact, which of the vile little beauties would make your Top 99? Sounds like a daft question? Snot. The Surf Guarantee promises to "remove 99 Top Stains or your money back".
Microsoft has renewed its long-standing agreement with Overture, the market leader in paid-for search on the internet, to provide MSN with search results, ending weeks of uncertainty over the future of the partnership.
Nokia has declined to buy the UK web site of marketing services company N-Gage, despite the high-profile launch of its N-Gage gaming device last week. The firm, based in Wales and whose clients include Novell and Extraprise, asked Nokia to buy its site following ongoing confusion because the companies...
Analysts have poured cold water on the marketing and technology joint venture between Microsoft and Vodafone, which was announced this week, claiming it will have little initial impact on the growth of next-generation mobile services.
