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One 2 One's Yates emerges in Irish role at Vodafone

31 Jul 2002 | by Ravi Chandiramani,

LONDON - Tim Yates, the marketer who helped grow the fledgling One 2 One into a major mobile brand, has joined rival Vodafone to spearhead its marketing efforts in Ireland.

HOTLINE: Samsung appoints Palmer Hargreaves Mint

26 Jul 2002

Samsung, the Korean electronics giant, has appointed Palmer Hargreaves Mint to launch Samsung Contact, its business e-mail software, with a campaign targeted at finance and IT managers.

WCRS and Naked to launch InfoNXX's UK directory enquiries

26 Jul 2002 | by JENNY WATTS

WCRS and Naked have won the estimated £20 million creative and media tasks to launch InfoNXX, the US directory enquiries company, in the UK.

Microsoft supports its Server 2001 with AKQA's banner ads

26 Jul 2002 | by MATTHEW COWEN

AKQA has developed a series of personalised banner ads for Microsoft, which aim to demonstrate the advantages of its new Content Management Server 2001.

Publicis unveils interactive spot for charity

26 Jul 2002 | by JENNY WATTS

Publicis is spearheading a new form of interactive TV advertising which will allow the viewer to change a commercial's narrative as it unfurls.

Why we should all be looking at Channel 4's Big Brother closely

25 Jul 2002

The Sun beat me to it this week with the jaw-dropping statistic of the moment: 10m people are expected to vote in the 'Big Brother' final tomorrow; 10.7m people voted for Tony Blair in the last election , writes Claire Beale .

ADWATCH: 02 highlights unique benefits of its pre-pay service - O2's ads aim to create a strong brand image to draw attention to a wide range of offers, says Jules Grant

25 Jul 2002 | by JULES GRANT

O2, formerly BT Cellnet, has launched its first branding work by start-up agency Vallance Carruthers Coleman Priest (VCCP).

STOP PRESS: ASA censures Virgin Mobile ad

25 Jul 2002

The Advertising Standards Authority has censured a Virgin Mobile ad that featured a tick box beside the words 'I will happily donate my kidneys whilst still alive', and, in larger print, 'Be careful what you sign'. The ASA said the ad could cause distress to people suffering from kidney disease. It...

Virgin Mobile picks chief for US debut

25 Jul 2002 | by RAVI CHANDIRAMANI

Virgin Mobile has made its international marketing director, Brenda Ross, vice-president of marketing for the US as it launches its phone network there this week.

BT axes laptops TV ad following staff complaints

25 Jul 2002

BT has pulled a TV ad that shows its engineers interacting with laptop computers after staff expressed concerns the ad would make them targets for theft.

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