2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - BT TOGETHER
05 Dec 2002
As a former monopoly provider the only way for BT to go was down, but advertising has helped the company defend its patch.
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2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - BT CELLNET
05 Dec 2002
Competition in the mobile market was getting tougher as penetration-based growth fell away. The drive was on to boost average revenue per user, which meant encouraging use of SMS and WAP-based services. BT Cellnet had a weak brand among the younger consumers who would drive take-up and its share of...
PERSPECTIVE: Getting it wrong first time does not mean an agency has failed
29 Nov 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
Every now and then it is necessary to remind clients that agencies do not always get it right first time.
MEDIA FORUM: Are winner-takes-all pitches really adding value?
29 Nov 2002 | by ALASDAIR REID
Microsoft is the latest client to ask media owners to bid against each other on a winner-takes-all basis. Will we see more of this?
Hutchison in search for creative agency to roll out Sen in UK
29 Nov 2002 | by MARK SWENEY
Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.
Hutchison in search for creative agency to roll out Sen in UK
29 Nov 2002 | by MARK SWENEY
Hutchison Whampoa, the Hong Kong-based conglomerate behind the launch of Orange and 3, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen.
REVIEW: Ntl scraps job of marketing director
29 Nov 2002
Ntl is scrapping the job of marketing director barely six months after hiring the former J. Walter Thompson executive Jeremy Davies to take the role. Davies replaced the chief marketing officer, Mike Hounsell, and will leave at Christmas. - General release.
CLOSE-UP: LIVE ISSUE/BT MEDIA PITCH - Starcom and MediaVest pull together to snatch BT
29 Nov 2002 | by JEREMY LEE
The two agencies haven't always been on such good terms, Jeremy Lee reports.
REVIEW: EHS Brann is on alert
29 Nov 2002
EHS Brann is on alert following the news that Microsoft is reviewing its direct marketing account. Several other agencies, including the other incumbents, Black Cat, Creative Direction and Tidalwave, have been asked to pitch. - General release.
CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best IT and Consumer Durables Campaign - FT
29 Nov 2002
To reach the elusive chief executive and chief financial officer audience, BT and the Financial Times joined forces to establish a dialogue between them, managed by BT's agencies. A newsticker sponsorship appeared on the desktops of 25,000 senior decision-makers.
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SAHARA Communications
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Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
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£28000 - £35000 + benefits, London
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