LONDON - BT has shifted its £23m press planning and buying account out of Zenith Media and into the Starcom MediaVest group.
So Saga finally appointed a media agency. A process so protracted it became something of a saga in itself. It seems that agencies now have to possess Odysseus-like levels of stamina to survive some of the epic timeframes imposed in recent pitches, writes Ian Darby .
LONDON - Siemens, the electronics and telecoms giant, has triggered a review of its multimillion-pound global media arrangements as it consolidates its planning and buying across different international territories and sectors.
LONDON - NTL has axed the role of chief marketing officer Mike Hounsell and cut its central marketing team from 55 people to eight as part of a radical overhaul to reduce its 15bn debt mountain.
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