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Carat has scooped the pounds 3 million media buying account to launch the digital mobile phone network, Dolphin, which becomes available to consumers this summer.
Hans Krondahl, Volvo s global marketing director, has confirmed that the company is reviewing its European media planning and buying - a move that has been expected since the Swedish company sold its car manufacturing business to Ford in February. Krondahl said he was looking at ways of finding synergies...
Wieden s five-year relationship with Microsoft is at an end after the software giant consolidated all its business into the San Francisco office of McCann-Erickson this week.
The continued rise in online advertising spend in 1999 is there for all to see in March s league table, which shows a leap of almost pounds 1 million month on month.
BT is hiring marketers to develop its public access web services ahead of a series of initiatives later this year, including its internet phone booth project with Photo-Me International.
The UK s largest telephone banking operation, First Direct, is planning to diversify into the provision of life management services in the near future via the telephone, internet and interactive digital television.
After months of hype, EasyJet founder Stelios Haji-Ioannou this week opened the first EasyEverything internet shop, and unveiled a link-up with kids retailer Toys R Us.
Virgin Interactive is taunting PlayStation gamers to take up the challenges of its latest release, Street Fighter Alpha 3. A poster and radio campaign by Banks Hoggins O Shea FCB breaks this week and introduces some of the 31 characters featured in the game. One of the posters features a spin on the...
Direct Line Financial Services has appointed Faulds Advertising to its pounds 6m creative account, after a four-way pitch. Faulds fought off DMB&B Financial, McCann-Erickson and Ammirati Puris Lintas. The incumbent, 1576, declined to repitch for the account.
