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NTL, the media and telecoms company, is to sponsor both halves of Glasgow s Old Firm , Celtic and Rangers, in a four-year deal worth up to pounds 13 million for the clubs. This is the first time in more than a decade that the two clubs have worked with a joint sponsor and is the largest deal of its...
Caroline Marshall picks the Microsoft-sponsored NSPCC advertising campaign from Saatchi Every agency wants to raise its profile by being associated with good works, but few do it as well as this. Its power comes from a twist on the familiar and the comforting but not, for once, from images of horror....
News International is pulling out of Line One, the ISP it launched with BT and United News & Media, in order to become an internet service provider in its own right.
Sega has made the surprise decision to split the pounds 60m pan-European account to launch its new Dreamcast games console between two creative and two media agencies.
The Direct Marketing Association, facing a serious split over the position of Mark Bowler, Royal Mail s director of media and home shopping on its board, has sidestepped the issue by establishing a working party to consider the constitutional implications of media owners on the board . Outraged mailing...
Orange has recruited an IT expert as its new marketing chief, following a nine-month spell without an official marketing director.
Sony this week launches two more executions in the controversial ad campaign used to promote its PlayStation games console. The ads build on the brand s familiar four shapes campaign. One, called Nipples , is aimed at the brand s core 18- to 25-year-old target audience. It shows a sexy young couple...
Nortel Networks, the networking and communications giant, is finalising plans for a major European TV and print campaign to promote its multimedia portfolio.
The Cricket World Cup, to be held in the UK for the first time for 16 years, is pounds 8m short of its sponsorship target with less than two months before the competition begins.
British Gas is teaming up with Vodafone to offer ten million customers a pre-paid mobile phone for pounds 69.99 - a move that could see mobile phone use rocket in the mass market.
