Ericsson hires Media Edge
06 Dec 1999 | by LEXIE GODDARD
Mobile phone giant Ericsson has switched its pounds 30 million global corporate media business from CIA Medianetwork to The Media Edge.
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HOTLINE
10 Dec 1999 | by JADE GARRETT
Government plans for the BBC to carry ads on its internet service, BBC Online (Campaign, 2 July), could fall foul of European Commission rules limiting mixed state-private funding, the culture secretary, Chris Smith, told a Commons committee. Sir John Birt, the BBC director-general, warned the plans...
PC Format appeals to new advertisers with DVD edition
06 Dec 1999 | by MARK TUNGATE
Future has launched a DVD edition of its burgeoning computer magazine PC Format, in a bid to turn the title into a must for advertisers.
VNU aims to eclipse Reed’s MicroScope with CRN relaunch
06 Dec 1999 | by COLIN GRIMSHAW
VNU has relaunched Computer Reseller News, incorporating PC Dealer into the title, and is aiming to take a major chunk out of rival title MicroScope.
CAMPAIGN DIRECT: REVIEW
03 Dec 1999 | by ARTHUR PARSHOTAM and RODDY KERR, joint
Can t stop. Too many meetings, too little time. First up. The company s called JobShark. It s an online recruitment service and it s got this killer software that can match your CV to the right job with awesome speed and accuracy. At least that s what it says in the ads. In reality it took an age to...
BT Cellnet seeks chief to increase Genie customers
02 Dec 1999 | by PAUL WHITFIELD
Mobile phone operator BT Cellnet is trawling for a marketing director for its Genie Internet offering, as it looks to broaden the appeal of the service among its subscribers.
1st Line apologises after failure to cope with calls
02 Dec 1999 | by ALEXANDRA JARDINE
Mobile telecoms supplier 1st Line Mobile Communications has been forced to reschedule advertising and cut its marketing spend after its call centres failed to cope with response to an advertising campaign featuring Melinda Messenger.
NEW MEDIA CHOICE: Compaq ’Bird Game’
02 Dec 1999 | by PETER BEECH, Managing director, Deepend
I ll come clean on this one right upfront. This is not so much a site review as an excuse to praise a piece of brand communication.
DIRECT: Virgin unveils DM push in pounds 20m Mobile launch
02 Dec 1999 | by ALEXANDRA JARDINE
Virgin has launched one of its largest ever direct marketing campaigns for Virgin Mobile, the mobile telecoms brand it unveiled last month.
RADIOWATCH: The monthly analysis of radio recall in association with Emnap on Air
02 Dec 1999 | by GAIL KEMP
If a mobile phone is not at the top of your Christmas stocking, it certainly will not be for lack of effort by the telecoms industry.
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Competitive Salary + benefits, City of London
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