27 Sep 1996
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Capital Radio has signed its best-known DJ, Chris Tarrant, for another three years, scotching speculation that he was poised to quit the station.
Zenith Media is trawling for its first marketing director and is understood to have approached Dominic Owens, marketing director of Mercury Communications.
Abbott Mead Vickers BBDO unveils its first work for BT pagers this week with a pounds 5 million press and TV blitz targeting busy families.
UK Gold has signed a multi-million pound deal with CTE, Carlton TV s programme distribution arm. CTE is one of the biggest domestic programme libraries and the deal means UK Gold will acquire more than 700 hours of programming, including Crossroads, Boon, Spitting Image and Chancer.
It s hard to control the first point of contact a consumer has with a brand (be it a TV ad, direct mail or word of mouth) so it s vital that the brand has the right conversation at the right time with the right person. Brands shouldn t be schizoid, wooing you one minute with a TV commercial then bludgeoning...
I m only a punter, but doesn t it drive you completely out of your ranting mind when you ring up a company to ask a tiny question about something utterly meaningless and after about 20 rings you suddenly get this: Thank you for calling, this is Shelly speaking, how can I help you this afternoon? (Shelly...
US media giants are carving up the European cable television market through a diverse series of launches and mergers. Richard Cook reports
Computer giant IBM has lost Andrew Skates, European brand marketing manager for its software business.
People s Phone, the mobile-phone service provider, has appointed Dean Cowley, the former marketing chief at WH Smith, as its marketing director.