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NEWS: Capital FM secures top jock Tarrant for three-year contract

27 Sep 1996 | by ANNE-MARIE CRAWFORD

Capital Radio has signed its best-known DJ, Chris Tarrant, for another three years, scotching speculation that he was poised to quit the station.

NEWS: CAMPAIGN PHONE POLL

27 Sep 1996

Alcopops

NEWS: Zenith seeks talent to fill top marketing job

27 Sep 1996

Zenith Media is trawling for its first marketing director and is understood to have approached Dominic Owens, marketing director of Mercury Communications.

NEWS: Abbott Mead targets families in first work for BT pagers

27 Sep 1996 | by HARRIET GREEN

Abbott Mead Vickers BBDO unveils its first work for BT pagers this week with a pounds 5 million press and TV blitz targeting busy families.

MEDIA: FOR THE RECORD

27 Sep 1996

UK Gold has signed a multi-million pound deal with CTE, Carlton TV s programme distribution arm. CTE is one of the biggest domestic programme libraries and the deal means UK Gold will acquire more than 700 hours of programming, including Crossroads, Boon, Spitting Image and Chancer.

INTEGRATED: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

27 Sep 1996 | by MIKE CAVERS

It s hard to control the first point of contact a consumer has with a brand (be it a TV ad, direct mail or word of mouth) so it s vital that the brand has the right conversation at the right time with the right person. Brands shouldn t be schizoid, wooing you one minute with a TV commercial then bludgeoning...

DIARY: I’m only a punter but...

27 Sep 1996

I m only a punter, but doesn t it drive you completely out of your ranting mind when you ring up a company to ask a tiny question about something utterly meaningless and after about 20 rings you suddenly get this: Thank you for calling, this is Shelly speaking, how can I help you this afternoon? (Shelly...

SUPPLEMENT: EUROPEAN MEDIA; The Americanisation of Europe

27 Sep 1996 | by RICHARD COOK

US media giants are carving up the European cable television market through a diverse series of launches and mergers. Richard Cook reports

THIS WEEK: IBM chief Skates off

26 Sep 1996

Computer giant IBM has lost Andrew Skates, European brand marketing manager for its software business.

THIS WEEK: Ex-Smith’s chief at People’s Phone

26 Sep 1996

People s Phone, the mobile-phone service provider, has appointed Dean Cowley, the former marketing chief at WH Smith, as its marketing director.

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