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Client: Abbey National Agency: TMD Carat Buyer: Simon Hawkes
The 1996 Direct Marketing Association/Royal Mail Awards have been drastically overhauled this year following extensive research. The awards, to be held in December at the Grosvenor House Hotel, will embrace five new brand categories, including integration and electronic media, and feature a single-stage...
Football is called fuss-ball in Germany, a name derived from the German view of the English style of play. We fuss the ball. They simply boot it into the back of the net.
Orange s group director of commercial activities, Bob Fuller, has been put in charge of reviewing the company s marketing line-up following the departure of two senior executives.
Sega starts a pounds 6m ad campaign next week for its Saturn games machine, switching its strategy to concentrate on its Japanese heritage and its computer games.
Mobile phone operator Orange may have suffered a double blow but investors should not worry too soon, writes Sharon Marshall
Robert Dwek looks at the innovative customer magazine and loyalty scheme run by Microsoft
Broadsystem, a subsidiary of News International, is talking to agencies about an initiative for Dial 1602, its discounted telephone line service.
Telewest, the largest cable operator in Britain, is looking for a creative agency to handle a new advertising account which it claims could be worth up to pounds 10 million.
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