THIS WEEK: IBM unifies strategy
29 Feb 1996
IBM s PC division has pooled its worldwide sales promotion business into a single agency network, in a bid to bring a common strategic goal to its incentive marketing.
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ADVERTISING: CAMPAIGN OF THE WEEK; Mercury’s oliver and claire
29 Feb 1996 | by MT RAINEY
MT Rainey managing partner Rainey Kelly Campbell Roalfe
BELOW-THE-LINE: DRTV finds new role in McVitie’s sampling
29 Feb 1996 | by HARRIET MARSH
While direct response TV has almost become an obligatory part of any campaign promoting financial services, it has only recently moved into the realm of fast moving consumer goods.
PUBLIC RELATIONS: Launching fads
29 Feb 1996 | by ROBERT DWEK
New gadgets succeed as much on their image as their usefulness. Robert Dwek asks three PRs how they would introduce BT s prototype
WINDOWS SHOW: Contact pointers
29 Feb 1996 | by MIKE HEWITT
A thoughtful approach is needed to take advantage of computer information programmes. Mike Hewitt looks at the marketing and sales applications of diary and contact managers and proffers some advice
THIS WEEK: STOP PRESS
22 Feb 1996
Oasis Villages has appointed Antonio Betes, former sales and marketing director at Warner Holidays, as its marketing director. Warner is currently recruiting a replacement.
THIS WEEK: DRTV to deliver biscuit roll out
22 Feb 1996
McVitie s is to launch the UK s biggest ever direct response television campaign for the launch of its new Ace biscuit range.
THIS WEEK: New Escom ads target families
22 Feb 1996
Escom has killed off the 1940s detective character known as The Man from Escom who fronted the ads for last year s launch as a national computer retailing chain.
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