BT cuts marketing chief’s role
11 Jan 1995 | by AMANDA RICHARDS AND SHARON MARSHALL
BT has axed the role of sales and marketing director. Michael Biden, who has held the job for eighteen months, is leaving the company.
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Vodafone is seeking an agency to put its mobile phone network back on the map in a pounds 10 million branding campaign planned for the spring.
BT has axed the role of sales and marketing director. Michael Biden, who has held the job for eighteen months, is leaving the company.
Apple Computer has scrapped the role of UK marketing director and dropped all country manager posts following a European restructure aimed at reversing its decline. UK country manager Mike Newton has resigned after refusing an alternative role.
US giant AT&T is considering reverting back to the name NCR for its computer division after ditching the title two years ago. The move comes as it gears up for an autumn float on the US stock exchange.
No change in the top three advertisers this week, although BT s business campaign is replaced by a new Bob Hoskins film from AMV-BBDO.
Simon jobling * pan European Marketer * Eastman KODAK professional imaging
Arbor Software has appointed Chris Hill as marketing director for Europe, Middle East and Africa (EMEA). Based at Reading, Hill joins from Informix, where he was sales and marketing manager, MEA.