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NEWS: Vodafone in pounds 10m hunt for new shop

Vodafone is seeking an agency to put its mobile phone network back on the map in a pounds 10 million branding campaign planned for the spring.

BT cuts marketing chief’s role

BT has axed the role of sales and marketing director. Michael Biden, who has held the job for eighteen months, is leaving the company.

THIS WEEK: Apple overhaul sheds UK post

Apple Computer has scrapped the role of UK marketing director and dropped all country manager posts following a European restructure aimed at reversing its decline. UK country manager Mike Newton has resigned after refusing an alternative role.

THIS WEEK: AT&T changes name

US giant AT&T is considering reverting back to the name NCR for its computer division after ditching the title two years ago. The move comes as it gears up for an autumn float on the US stock exchange.

MEDIA: BRIEFS

Tiger cubs

BELOW-THE-LINE: BRIEFS

Britvic takes on Claydon

AD WATCH: Top ads opt for a special presentation

No change in the top three advertisers this week, although BT s business campaign is replaced by a new Bob Hoskins film from AMV-BBDO.

MARKETING MIX: PROFILE; Putting the focus on growth

Simon jobling * pan European Marketer * Eastman KODAK professional imaging

MOVERS

Arbor Software has appointed Chris Hill as marketing director for Europe, Middle East and Africa (EMEA). Based at Reading, Hill joins from Informix, where he was sales and marketing manager, MEA.


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