THIS WEEK: BT joins Maiden in outdoor trial
14 Dec 1995
British Telecom is teaming up with Maiden Outdoor to launch Postercall, the first direct-response outdoor poster scheme.
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NEWS: Poster industry tries direct response
15 Dec 1995 | by CLAIRE BEALE
Direct response advertising is coming to the outdoor industry with the launch of Postercall, a new joint initiative between BT and the poster contractor, Maiden Outdoor.
CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs
01 Dec 1995 | by JOHN TYLEE
John Tylee considers what advertising fears about a distance-selling directive
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