NEWS: Poster industry tries direct response
15 Dec 1995 | by CLAIRE BEALE
Direct response advertising is coming to the outdoor industry with the launch of Postercall, a new joint initiative between BT and the poster contractor, Maiden Outdoor.
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NEWS: QC questions pitch details in last week of Hook court battle
15 Dec 1995
The disputed ownership of the Rabbit telepoint logo stirred fresh controversy in the High Court this week when a QC challenged client claims about the pitch at which Hook Advertising won the pounds 4 million account.
THIS WEEK: Vobis outlets to raise UK profile
14 Dec 1995 | by SHARON MARSHALL
German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising.
ADWATCH: Christmas bells ring for BT
14 Dec 1995 | by GAIL KEMP
As any pop star will confirm, although topping the charts all year is wonderful, that Christmas Number One is the all-important icing on the cake.
MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
The National Lottery took the country - and Adwatch - by storm in 1995. With 35 appearances in the table, most of them in first place, it is by far the leading brand in both Adwatch of the Year leagues - the highest total recall during the year and the highest single awareness figure recorded.
NEWS: Hook defends right to own Rabbit logo in High Court battle
08 Dec 1995 | by JOHN TYLEE
Hutchison would have had to pay hundreds of thousands of pounds if it had commissioned a design house to produce the Rabbit telepoint logo created by Hook Advertising, the High Court heard this week.
THIS WEEK: HelpAd scheme nets more than 50 brands
08 Dec 1995
More than 50 international brands have signed up with the HelpAd charity advertising scheme, which organisers say could make pounds 5m for the International Red Cross within six months.
THIS WEEK: Tulip to sponsor weather report
08 Dec 1995
Dutch computer company Tulip has signed a pounds 500,000 deal with Sky to sponsor the broadcaster s weather reports.
THIS WEEK: Novell creates European group
08 Dec 1995
Software giant Novell has restructured its marketing operations across Europe, as it prepares to sell a large chunk of its business and change its marketing message.
THIS WEEK: Cellnet’s Lubin defects to shop
08 Dec 1995 | by SHARON MARSHALL
Mobile-phone firm Cellnet has lost its head of marketing campaigns to its own advertising agency.
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