17 May 2013
| by Priyanka Mehra Dayal
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.
News International has taken another step towards seamless, multi-channel ad sales across its portfolio of newsbrands with the adoption of new booking system called AdPoint.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Twitter is introducing a potential game changer in terms of advertising, keyword targeting in timelines.
Telegraph Media Group is preparing to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website.
The Guardian has launched a citizen journalism platform where readers can submit stories, videos and pictures, which will be published on the new GuardianWitness site.
15 Apr 2013
| by Staff
Facebook's chief operating officer Sheryl Sandberg, author of a controversial new book, will be speaking at an exclusive Times event tomorrow, which will be streamed for free on The Times website.
BT has been accused of having "double standards" following its complaints to regulator Ofcom over BSkyB's decision not to run its multimillion pound ad campaign promoting its new sports channels across its own sports portfolio.
IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad formats.