New business leagues (19 October 2012)
18 Oct 2012
Saatchi & Saatchi shoots up the creative league to number two with the £80 million EE account. Meanwhile, The Corner captures the Caterpillar mobile business, while McCann London wins a Sony brief.
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Kwon Oh-Hyun of Samsung is 2012's most successful brand building chief executive after presiding over a $20bn increase in brand value, according to Brand Finance.
Saatchi & Saatchi shoots up the creative league to number two with the £80 million EE account. Meanwhile, The Corner captures the Caterpillar mobile business, while McCann London wins a Sony brief.
Karmarama shoots up the creative league with three wins, while Beattie McGuinness Bungay also climbs up the table with two new clients.
Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.
Rainey Kelly Campbell Roalfe/Y&R extended its lead at the top of the Creative table after landing Cheltenham & Gloucester and digital radio briefs.
Karmarama has moved up three places to number 13 in the Creative League, after winning the £8m eHarmony account.
The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of recent economic events, according to a report by brand valuation specialists Brand Finance.
Apple has leapfrogged Google and IBM to become the world's most valuable brand, according to Millward Brown.
Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according to the annual list published by Brand Finance, in which Vodafone is named the leading UK brand.
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?