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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Royal Mail to offer digital watermarking system

09 May 2011 | by Ed Owen

Royal Mail is offering clients the ability to enable direct mail recipients to link to a website through a smartphone using a digital watermarking system instead of quick response codes.

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

Future targets Xbox mag subscribers with personalised ads

27 Oct 2010 | by Ben Bold

Computer games magazine publisher Future is promoting the launch of 'Fable III' on the Xbox 360 with a series of personalised press ads aimed at magazine subscribers.

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

Orange 'Samsung Solid Extreme' by Chemistry Communications

27 Feb 2010

Orange is launching a direct marketing campaign around the Samsung Solid Extreme B2100 handset.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

MPS wins Royal Mail approval with biodegradable envelope

18 Nov 2008 | by Jacquie Bowser

LONDON - Direct mail and print company Mail and Print Services (MPS) has created the first fully-biodegradable window envelope to be approved by Royal Mail.

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...

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