Mobile accounts for 30% of Facebook's revenues
02 May 2013 | by Gordon MacMillan
Facebook revenues rose by 38% in the first quarter as it beat analyst expectations and reported that a third of its revenues are now coming from mobile.
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The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Facebook revenues rose by 38% in the first quarter as it beat analyst expectations and reported that a third of its revenues are now coming from mobile.
The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Telegraph Media Group is preparing to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website.
BT has been accused of having "double standards" following its complaints to regulator Ofcom over BSkyB's decision not to run its multimillion pound ad campaign promoting its new sports channels across its own sports portfolio.
The publisher adopts model similar to that of The New York Times, which should reassure advertisers. By Arif Durrani.
IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad formats.
On the day that Facebook is expected to announce the Facebook phone, it is being predicted that almost 30% of all mobile display ads will go to the social network this year.