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Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
Amscreen, the outdoor screen company, believes it is set to revolutionise the sector with the introduction of face-tracking technology across its portfolio of digital screens.
Microsoft has installed interactive digital outdoor sites in shopping malls around the UK, which allow people to design personalised start screens for Windows Phones.
23 Nov 2012
| by Ben Bold
The Rugby Football Union has signed a partnership with sports sponsorship firm Sports Revolution to make Twickenham the most digitally advanced stadium in Europe.
Whether you prefer the Glorious Games or the Friendly Games, the first stage of London 2012 has passed in style, and some in the British media have played a blinder. Media Week recognises those who have had a particularly good Olympics.
Canon has become the first client to plan a campaign across Eye's Amplify sites, which transmit information from mobile phone interactions directly to out-of-home owner's clients.
Octopus Group has appointed Publicasity's head of new business to take on the newly created role of brand director.
Hyundai has joined Coca-Cola to take a place on the iconic Piccadilly Circus billboard today, replacing flagging brand Sanyo which has held the spot since 1978.