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Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Toshiba runs zero gravity flight competition for Superman fans

Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.

Yahoo to integrate Twitter into its newsfeed

Yahoo is to integrate Twitter into its news frontpage, as it continues its battle to be relevant in the social age.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Microsoft tells brands: 'Stop bad mobile experiences'

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

BlackBerry targets brands with launch of BBM on iOS and Android

BlackBerry plans to launch its BlackBerry Messenger (BBM) instant messenger service for free on the iOS and Android platforms this summer.

Is Facebook preparing to bid $1bn for mobile firm?

Is Facebook preparing to match the $1bn it paid for Instagram by paying a similar figure for an Israeli mobile start-up called Waze?

Government forces BlackBerry action on children 'sexting' on its network

The Department for Education has forced BlackBerry to take action over the problem of children "sexting" each other using the brand's instant messenger service.

Users spending little time on Google+

Bad news for Google's social platform Google+. It has the stickiness of a bowl of water. Google+ might be claiming large amounts of users and is reported to be outpacing Twitter in new user sign-ups, but in the most important metric it is failing miserably.

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