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Google "Global Impact Challenge" by Adam & Eve/DDB

22 May 2013

Google has launched a TV spot to promote its Global Impact Challenge, a competition giving four not-for-profits 500,000 each, as well as support to help make their visions a reality. The ad, by Adam Eve/DDB, is an animated film that highlights the power of a user s cursor to change the world for...

Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Toshiba runs zero gravity flight competition for Superman fans

17 May 2013 | by Matthew Chapman

Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.

Are television budgets under real threat?

16 May 2013

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

ITV and Channel 4 insist they will beat declining ad market

16 May 2013 | by Arif Durrani

ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.

Rothermere plots global domination for Mail Online

16 May 2013 | by Arif Durrani

In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.

Microsoft finds that half of Britons do nothing about online privacy

14 May 2013 | by Maisie McCabe

Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.

Is Facebook preparing to bid $1bn for mobile firm?

13 May 2013 | by Gordon MacMillan

Is Facebook preparing to match the $1bn it paid for Instagram by paying a similar figure for an Israeli mobile start-up called Waze?

Beats By Dr Dre "Nicki Minaj and The Pink Pill" by R/GA London

10 May 2013

Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...

Is Blippar TV more than a gimmick?

09 May 2013

Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.

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