Introducing the 3D spot edited by those who see it
24 Jan 2013
A WCRS ad shows a woman happily cooking a meal or suffering abuse, depending on how the viewer elects to watch it. Ross Neil explains how.
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Agencies need to teach products to talk in the era of the Internet of Things, as the medium is still the message, Jessi Baker suggests.
A WCRS ad shows a woman happily cooking a meal or suffering abuse, depending on how the viewer elects to watch it. Ross Neil explains how.
The challenge was to encourage young people to consider the Nikon Coolpix compact camera, even though they might have a smartphone that takes photographs.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
View all of the winning campaigns from the IT & Technology category.
LONDON - Several ads promoting Vodafone's changes to its international call rates have been banned by the Advertising Standards Authority after more than 20 people questioned their use of the word "abolished".
LONDON - The Advertising Standards Authority has ordered Sky to amend a series of national press ads that include price comparisons with Virgin Media and BT.
LONDON - A poster ad for Vodafone promoting international calls from 5p a minute has been banned by the Advertising Standards Authority.
LONDON - Yahoo!, the global multimedia company, is rolling out a £61 million global marketing campaign to make the brand more personal to its consumers and to publicise its product enhancements.
LONDON - A TV, radio and poster ad promoting Tesco mobile's "Free Credit Tariff", have been banned by the Advertising Standards Authority.