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Connected products confirm old brand truths

Agencies need to teach products to talk in the era of the Internet of Things, as the medium is still the message, Jessi Baker suggests.

Introducing the 3D spot edited by those who see it

A WCRS ad shows a woman happily cooking a meal or suffering abuse, depending on how the viewer elects to watch it. Ross Neil explains how.

Campaign Media Awards 2012 - Best IT & Consumer Durables Campaign: Nikon Coolpix

The challenge was to encourage young people to consider the Nikon Coolpix compact camera, even though they might have a smartphone that takes photographs.

The Right Track

The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson

Campaign Big Awards 2010: IT & Technology winners

View all of the winning campaigns from the IT & Technology category.

Watchdog slams Vodafone international call rate ads

LONDON - Several ads promoting Vodafone's changes to its international call rates have been banned by the Advertising Standards Authority after more than 20 people questioned their use of the word "abolished".

Watchdog demands Sky ad changes following Virgin Media complaint

LONDON - The Advertising Standards Authority has ordered Sky to amend a series of national press ads that include price comparisons with Virgin Media and BT.

Vodafone poster ad scrapped for misleading charge claims

LONDON - A poster ad for Vodafone promoting international calls from 5p a minute has been banned by the Advertising Standards Authority.

Yahoo! unveils new brand positioning in global marketing campaign

LONDON - Yahoo!, the global multimedia company, is rolling out a £61 million global marketing campaign to make the brand more personal to its consumers and to publicise its product enhancements.

Tesco mobile ads banned by ASA

LONDON - A TV, radio and poster ad promoting Tesco mobile's "Free Credit Tariff", have been banned by the Advertising Standards Authority.


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