29 Nov 2012
This is the second in a series of ads by VCCP to be launched over the coming months that aim to bring all of the O2 Priority benefits together under one creative strategy. Following the recent ad featuring Gary Oldman, the creative activity was developed around the idea that "it is wonderful when we...
28 Nov 2012
| by Richard Warren, joint chief executive, DLKW Lowe
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
Currys PC World is running idents featuring a man turning into a knight in shining armour after giving his wife a present bought from the retailer.
15 Nov 2012
Gary Oldman stars in O2 s new spot by VCCP for its Priority Moments service, the first in a series of ads that will roll out over the coming months. The creative activity, developed around the insight that "it is wonderful when we are made to feel special", refers to a connection between the actor...
15 Nov 2012
Grey has created a 60-second cinema and TV spot for Vodafone Ireland. The animated film tells the story of a young reindeer that returns home to see his friends and family for Christmas, only to find that no-one is around when he arrives. It is then revealed that they have planned a surprise party for...
Holly Willoughby and James Corden talk about how they use their Windows-equipped phones in two Microsoft ads that introduce the strapline, "The smartphone reinvented around you".
Nintendo is dropping celebrities from its advertising, as part of the launch of its Wii U video-game console.
12 Nov 2012
M&C Saatchi has created an integrated campaign for Dixons Retail's Currys and PC World with work running across TV, print, digital, in-store, online and CRM.
08 Nov 2012
Grey London has created an orchestra made out of old office machinery for an online spot for Brother.
08 Nov 2012
HTC has launched the next stage of its "as recommended by" campaign with a film highlighting the audio and video credentials of its new One X+ handset.