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Marketing's unique weekly analysis of advertisement recall in association with TNS.
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
Google has knocked Microsoft off the top spot to take the crown of the UK's most popular brand for the first time, according to the latest Superbrands survey. Brand Republic took to the streets to ask people which brands are their favourites. Here you can see a short video on their responses and which...
Saga has launched a social networking site for the over-50s, called Saga Zone, but will many older people make full use of it? Here you can see a short video on the public's views about how age affects people's use of the internet and what the over-50s, in particular, use it for.
Social networking sites are being urged to introduce age verification software by US regulators to protect children but how worried are the public about kids using the internet? Here you can see a short video on what people think about children surfing the web and whether they would like to see any...
Consumer electronics brands will miss out on £600m this year because they are failing to connect with women, according to Lady Geek, a recent report by Saatchi & Saatchi. Here you can see a short video on what women think about technology brands and their advertising techniques.
