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BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire

01 Feb 2013 | by Matthew Chapman

BlackBerry has claimed its recruitment of singer Alicia Keys, director Robert Rodriguez and author Neil Gaiman, will not form part of a "traditional product endorsements" strategy.

Acer picks DWA as EMEA media agency for Aspire s7 campaign

02 Nov 2012 | by Nick Batten

Acer has appointed independent media agency DWA to handle the EMEA media planning and buying for its Aspire s7 campaign.

Carphone Warehouse puts Colin into Christmas

12 Nov 2010 | by Sara Kimberley

The Carphone Warehouse is introducing a new Christmas brand mascot, Colin the Mouse, into its festive campaign.

Helen Mirren and JLS to front Nintendo Christmas campaign

04 Oct 2010 | by Katherine Levy

Nintendo has revealed the extensive line-up of celebrities who will feature in its pre-Christmas campaign promoting a range of games for its Wii and DS consoles.

Philips creates online comedy series for YouTube

06 Sep 2010 | by Jennifer Whitehead

Philips is spicing up product demos by taking the plunge into comedy, with a new online TV series called 'Nigel and Victoria', running on YouTube.

LG campaign focuses on social media

14 Jul 2010 | by Joe Thomas

LG Electronics is today launching the second phase of its 'Life's Good' brand campaign, focusing on social media and designed to show how "technology enriches consumers' lives".

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