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Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.
Canon has launched a TV ad running across the EMEA region until August, created by McGarrybowen London. The TV ad, directed by Thomas Hilland and appearing in 30-second and 60-second versions, shows Canon users challenging themselves with image capture and production, including shooting using zoom while...
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...
Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to promote the Xperia Z smartphone. The musicians travelled to Mount Nuolja in Sweden with the photographer Martien Mulder to see the Northern Lights and used the Xperia Z to create an audiovisual piece that...
Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private such as a parent wanting...
Acer has launched an online spot featuring the DJ Ti sto. The three-minute film, created by Mother, broke last week on YouTube and promotes the brand s Aspire P3 Ultrabook. The protagonist in the ad is Ti sto s assistant, Vernon, who uses his Acer computer to organise his boss diary and also to explore...
Panasonic is launching an international multimedia campaign to highlight the way viewers can customise the home screen of the brand's Viera TVs.
Vodafone is launching a global emotive ad campaign to promote its unlimited text and talk phone plan, Red, in a major shift in tone from the telecom giant's other brand work.
Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.
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