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Apple introduces bold 'designed by Apple in California' message

14 Jun 2013 | by Matthew Chapman

In a statement of intent Apple has turned its attention to its high design values with a TV spot that introduces a 'designed by Apple in California' endline.

Google Glass: a hands-on guide from Marketing

12 Jun 2013 | by Matthew Chapman

Google Glass is the most talked-about technology product of the moment, but what opportunities could it offer brands?

Wouldliketomeet.me presents fresh face to online dating

29 May 2013

Wouldliketomeet.me has highlighted one of the pitfalls of online dating in its launch ad campaign, which will air on cross-track projection screens across the London Underground for the next seven weeks.

Samsung strikes placement deal with The Wanted

14 May 2013 | by James Swift

Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.

Windows Phone pokes fun at smartphone wars with Roman Coppola film

30 Apr 2013

The Roman Coppola-directed film pokes fun at the smartphone wars by using the two-sided nature of a wedding as a metaphor for the enmity between iPhone and Samsung Galaxy users.

Lord Coe on delivering an Olympic legacy and attracting sponsors

16 Apr 2013 | by John Reynolds

Lord Coe and Jonathan Edwards talk to Marketing's John Reynolds about the London 2012 legacy and recruiting new sponsors for the British Olympic Association.

Samsung drafts in cast of hundreds for epic charge

28 Mar 2013 | by Matthew Chapman

Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.

Sony Mobile introduces Be Moved strapline

27 Feb 2013 | by Matthew Chapman

Sony Mobile has introduced a new strapline, 'Be Moved', as it seeks to align its marketing into the group's overall communications strategy.

Monster.co.uk "double take" by BBDO New York

13 Feb 2013

Monster.co.uk has launched an ad campaign to encourage people to "find better" jobs. The series of executions by BBDO will run across TV, outdoor and radio. The first ad, "double take", features a lavish executive office complete with a stag s head. On the other side of the wall, a man in a regular...

BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire

01 Feb 2013 | by Matthew Chapman

BlackBerry has claimed its recruitment of singer Alicia Keys, director Robert Rodriguez and author Neil Gaiman, will not form part of a "traditional product endorsements" strategy.

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