Morrisons' flagship Kiddicare store opens in Nottingham
26 Sep 2012 | by Matthew Chapman
Morrisons has launched its flagship Kiddicare store in Nottingham today (26 September) to take on Mothercare, its mother-and-baby retail rival.
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The "style conscious woman" is the target of a campaign based on an idealised English home with photography shot by Rebecca Miller at Barlaston Hall, an 18th century manor house on the original Wedgwood Estate.
Morrisons has launched its flagship Kiddicare store in Nottingham today (26 September) to take on Mothercare, its mother-and-baby retail rival.
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