Equimedia to handle Everest online customer acquisition
14 Jun 2006 | by by Alex Donohue
LONDON - Home improvements company Everest has chosen direct response agency Equimedia to handle its £500,000 online customer acquisition programme.
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MFI set to move creative and media accounts
08 Nov 2006 | by by Daniel Farey-Jones
LONDON - Furniture chain MFI is believed to be switching its creative and media accounts into M&C Saatchi and Walker Media without a pitch.
Magazine readership figures favour resurgent retailers
12 Jun 2006 | by by Daniel Farey-Jones
LONDON - Customer magazines for Sainsbury's, Marks & Spencer and Waitrose have all done well in a readership survey, in contrast to Asda, Boots and Homebase.
Agency.com helps John Lewis drive online sales
09 Jun 2006 | by by Joanne Oatts
LONDON - Omnicom's Agency.com has revealed its latest summer campaign for John Lewis Direct, hoping to attract customers to the retailer's website with separate work featuring World Cup TVs and gardening, targeting men and women respectively.
GUS to spin off data firm Experian by October
26 May 2006 | by by Joe Lepper
LONDON - Credit checking and financial data firm Experian is set to be demerged from parent company GUS by October, in a deal that is set to raise around £800m in the issue of new shares.
Capscan wins addressing contract for The Loft Shop
13 Apr 2006 | by by Alex Donohue
LONDON - The Loft Shop, supplier of fittings and furnishings for loft conversions, has chosen Capscan's Matchcode Data Capture software to handle all of its incoming customer address data.
DIY firms hardest hit by failure to keep track of movers
04 Apr 2006 | by by Joe Lepper
LONDON - DIY and domestic appliances firms are among the worst hit by a failure of databases to keep track of when customers are moving home, according to research by data agency Marketing Metrix.
GUS sets out timetable for Experian and Argos demerger
30 Mar 2006 | by by Staff
LONDON - The UK's second biggest retail conglomerate GUS will split into two public companies within six to 12 months, with separate listings for credit agency Experian and retail chain Argos in London.
Flooring retailer improves customer data through Capscan
23 Feb 2006 | by by Daniel Farey-Jones
LONDON – Capscan's rapid addressing software Zapcode has been selected by Topps Tiles to help its 252 stores capture accurate data from new customers.
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