Should HMV be rescued and can a model be found to ensure its survival? The Marketing Society Forum:
30 Jan 2013
Restructuring specialist Hilco took effective control of the music, DVD and games retailer last week.
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Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
Restructuring specialist Hilco took effective control of the music, DVD and games retailer last week.
Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.
Starbucks has introduced a 60p discount on lattes bought before 11am on Mondays.
Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.
As Jessops and HMV show, businesses need to adjust and modify to meet the challenges of change, writes Aaron Shields, strategy director, Fitch.
In a recent piece of informal research - look, I asked a few people - the discovery was made that choosing and buying a gift online can promote feelings of guilt.
With Christmas Day just a few weeks away, retailers will be hoping that the weather does not have a detrimental impact on shopper numbers, writes Frank Jellinek of Ipsos Retail Performance.
Mole wants to send our beloved Aunt Molé a seasonal gift. When do we need to get the package in the post to make sure it arrives safely in Mexico by Christmas?
One of Mole's favourite autumnal pastimes is curling up with a drink and the Argos catalogue to pick an item to buy in-store. Is our ritual about to become obsolete?