Cigarette giant looks for ad agency
23 May 2013 | by Jeremy Lee
British American Tobacco is looking for an advertising agency to handle a campaign to support the launch of its Vype electronic cigarette next year.
Shopping centre Liverpool One has released a new TV campaign. The spot, which was created by McCann Manchester, imagines Liverpool s iconic Liver Birds as two girlfriends who love shopping, and who are being interviewed for a vox-pop. The ad was created by Ben Kaberry and Conrad Robson and directed...
British American Tobacco is looking for an advertising agency to handle a campaign to support the launch of its Vype electronic cigarette next year.
24 May 2013: Goodstuff Communications, Mindshare and UM London have all landed new business.
The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.
Marks & Spencer's agencies were confident this week that no agency review would take place imminently, despite the retirement of the brand's executive director of marketing, Steven Sharp.
Arguably no marketer has done more to shape a modern-day British brand than Steve Sharp. After almost a decade heading up Marks & Spencer's marketing he is bowing out gracefully from the bellwether retailer.
Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.
PR agencies and in-house comms teams alike are turning their backs on unpaid internships following pressure from the joint PRWeek/PRCA campaign to end the exploitative practice.
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
Steven Sharp, Marks & Spencer's long-serving marketing chief, is set to retire from the business and replaced by Patrick Bousquet-Chavanne, the former Estée Lauder group president.