to remove filtersHouse of Fraser hires Tony Holdway for top marketing role
09 May 2013 | by Alex Brownsell
House of Fraser has appointed Wickes marketer Tony Holdway to the newly created role of director of brand.
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Sainsbury's "by Sainsbury's" by Abbott Mead Vickers BBDO
10 May 2013
Sainsbury s has released three 30-second TV spots to promote its own-brand range of foods. The ads, by Abbott Mead Vickers BBDO, are supported by press and outdoor executions. The "apple pie" spot shows a range of Sainsbury s own-brand products being used to prepare the dessert, accompanied by a cover...
Morrisons hails effective More Of What Matters push
09 May 2013 | by Matthew Chapman
Morrisons claims its 'More Of What Matters' ad campaign has succeeded in teaching customers about its unique approach to sourcing meat and has helped it capitalise on the horsemeat scandal.
Creative business rankings
09 May 2013
9 May 2013: Grey strengthens its number-two position after scooping Gillette, while Saatchi & Saatchi, Bartle Bogle Hegarty and Dare all enter the league with one win each.
Media business rankings
09 May 2013
9 May 2013: No changes this week in the media table, with MediaCom remaining at the top.
Are banks and supermarkets really that different?
08 May 2013 | by Veb Anand
Veb Anand, executive strategy director, The Brand Union, asks whether the leading supermarket brands could be heading for the same problems as the banking sector.
Real-time pricing: coming to a store near you
08 May 2013 | by Matthew Chapman
Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket aisle.
Ford Retail awards six-figure account to The Red Consultancy
08 May 2013 | by Loulla-Mae Eleftheriou-Smith
Ford Retail has selected The Red Consultancy to develop a centralised comms function following a six-way pitch.
Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service
08 May 2013 | by Alex Brownsell
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
Hammerson calls in FTI for corporate brief
07 May 2013 | by Alec Mattinson
FTSE 100 property giant Hammerson has switched its corporate PR to FTI Consulting as it readies a raft of major UK developments.
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